Healthcare · Web + SEO
An Oakville optometry practice that patients can actually find
A template site that did not work on phones, replaced with a website built around how people search for an optometrist.
Disclosure: Dr. J.C. Mungar's practice is a family connection.
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The problem
Dr. Mungar has practised at the same Lakeshore Road address since 1998, and a good share of the practice is families who first came through the door years ago. The reputation was never in question. The website was.
It ran on an outdated template, and it did not work properly on phones or tablets.
The bigger issue was structure. Everything the practice offers sat on one page. Someone searching for emergency eye care, or children's eye exams, or vision therapy had nothing specific to land on, so Google had nothing specific to rank.
What we built
A new site, built mobile first, with a page for each thing the practice is actually searched for rather than one page trying to cover everything.
Dedicated service pages
Separate pages for emergency eye care, children's eye exams, vision therapy and specialty contact lenses, each written to answer a specific search.
Location targeting
Pages built for Oakville and for south Mississauga, where a meaningful share of the patient base travels from.
Mobile first
Rebuilt so visitors arriving on a phone get a site designed for them rather than a desktop layout squeezed down.
Ongoing local SEO
Monthly keyword work, Google Business Profile management and new pages as the practice grows.
Where the traffic comes from
The service pages carry their own weight. Each of these earns traffic that the old single-page site had no way of capturing.
The practice also holds the top position for its own name, which matters more than it sounds. Patients who hear a recommendation and search for it now find the practice first rather than a directory listing.
Want the same for your practice?
On a free 30-minute call, we'll tell you what we'd change first.
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