Google and Meta ads for Oakville small businesses
We find what's holding your ads back, recommend where to spend and what to run, then run it. Included in our Scale plan, or added to Growth for $500/mo, for small businesses in Oakville, the GTA and across Ontario.
30 minutes · Video call · No commitment
Ads run from your own accounts. You pay Google and Meta directly, and our fee covers management only.
5.0 from Google reviews
… He specifically focused on fixing our technical SEO and mobile performance, which led to a 40% jump in search impressions in just a few weeks.
What's holding your ads back?
Often, the problem isn't the ads. It's everything around them:
No tracking.
If you can't see which calls, forms and bookings came from an ad, you can't tell what's working.
The wrong page.
Sending every click to your homepage makes people hunt for what they came for.
Loose targeting.
Broad keywords, no negative keywords, or ads showing in areas you don't serve.
Boosted posts with no goal.
Boosting a post gets views, but views aren't customers.
Set and forget.
Campaigns that haven't been checked in months keep spending on the same mistakes.
Whether you call it Google Ads management or PPC, the fix is the same: clear tracking, a page built for the ad, and someone checking the account regularly.
What does Google and Meta ads management include?
Google and Meta ads management is included in our Scale plan, along with landing pages for your campaigns and a strategy call every two weeks. On Growth, you can add it for $500/mo; ad spend is paid directly by you. Here's how it works:
- Set up or clean up. We set up new campaigns, or clean up the ones you have, including conversion tracking for calls, forms and bookings.
- Build the landing pages. Your campaigns get landing pages built for them, so people land on what the ad promised.
- Run and refine. We handle keywords and audiences for the areas you serve, ad copy and graphic creative (no video), budget pacing, and regular reviews of search terms and placements.
- Approve. You approve new campaigns and ad copy before they go live.
- Report and plan. Your monthly report shows spend, clicks and the calls, forms and bookings your ads brought in. We go through it on your strategy call every two weeks.
How does ad spend work?
Your ad spend is separate from our fee. You pay Google and Meta directly from your own accounts, and our fee covers management only. You set the budget, you can see every dollar in your own account, and if we ever stop working together, the accounts and their history stay with you.
We'll recommend a starting budget on your call, based on your area, your services and what a new customer is worth to you. You decide.
Google Ads or Meta ads: which fits your business?
They do different jobs, and some businesses use both.
Google Ads show up when someone is already searching, for example "emergency plumber Oakville". It suits services people look for when they need them.
Meta ads run on Facebook and Instagram, and can be shown to people by location and interests before they're searching. They suit promotions, events, new services and anything that's easier to show than to search for.
We'll recommend where to start on your call, and tell you if ads aren't the right move yet. Sometimes the better first step is fixing your website or your Google Business Profile.
Do ads help your Google Maps ranking?
No. Google says you can't pay for a better local ranking. Google Ads can put a sponsored listing above the map, but that's advertising, not your profile's ranking, and it stops when you stop paying.
That's why the Growth and Scale plans include everything in Essentials too: local SEO and your Google Business Profile build visibility that lasts, and ads can add visibility while that builds. If you're not showing up on Maps at all, start with why a business doesn't show on Google Maps.
Where does AI fit into your ads?
We're an AI-first consultancy. AI tools help us draft ad variations and sort through search terms faster, so more time goes into decisions. A person reviews every change, and nothing new goes live without your approval. We can also connect ad leads to an automated follow-up workflow, so new enquiries get a reply quickly.
Which plan includes ads management?
Ads management is included in Scale and is an add-on for Growth. Plan details come straight from our pricing.
Essentials
From $500/mo
+ $500 one-time setup
Google and local SEO
- Google Business Profile managementWeekly posts, review replies and photo updates.
- Local SEO basicsCitations, on-page fixes and tracking for your main keywords.
Website
- Website care and small edits each month
Reporting
- A short monthly report
Growth Most popular
From $1,200/mo
+ $1,500 one-time setup
Setup includes brand designA logo or submark, colours, fonts and a small set of templates. You own your final brand files once paid.
Everything in Essentials, plus:
Social media
- Up to 4 posts a month on 2 platformsInstagram, Facebook or LinkedIn, your choice. A monthly content plan, with posts designed, written and scheduled for you, plus a monthly look at what’s working. A post is one finished idea: a single graphic or one carousel, however many slides. Graphics and carousels only.
- You approve every post before it goes outWe don’t answer DMs for you, but we can draft suggested replies for you to send.
Brand
- Brand managementConsistent messaging, voice and visuals across your website, Google profile and social.
SEO and strategy
- 2 SEO pages or articles a month
- A monthly plan and strategy call
Automation
- One automated workflowSuch as lead follow-up or review requests.
Add-on
- Google and Meta ads management, $500/moAd spend is paid directly by you.
Scale
From $2,500/mo + ad spend
+ $2,000 one-time setup
Setup includes brand designA logo or submark, colours, fonts and a small set of templates. You own your final brand files once paid.
Everything in Growth, plus:
Social media
- Up to 8 posts a month on up to 3 platforms
Ads
- Google and Meta ads management includedYou pay Google, Meta and other ad platforms directly from your own accounts. Our fee covers management only.
Campaigns
- Landing pages for your campaigns
- More automation as you need it
SEO and strategy
- 4 SEO pages or articles a month
- A strategy call every two weeks
Every plan includes daily database and weekly full-site backups, stored off-site, with free restores.
Every monthly plan, Care included, has a 3-month minimum, then continues month to month. Cancel any time after that with 30 days' notice. Prices in CAD. We scope what's included on your free call. Compare all plans
Join a monthly plan and your website build is discounted by one month of that plan.
Get my free growth planHow do I get started?
- Book a free call. A 30-minute call. Tell us what you've tried and what you want more of, and we'll tell you whether ads make sense yet.
- Need a deeper look? If it makes sense, we'll tell you about our full written audit on the call.
- Start your plan. We set up tracking and your first campaign, and you approve it before it goes live.
We work with businesses in Oakville, Burlington, Milton, Mississauga, the rest of the GTA and across Ontario, and meet clients in person across Halton.
Common questions about Google and Meta ads
How much does Google Ads management cost?
Ads management is included in our Scale plan, From $2,500/mo + ad spend, with a $2,000 one-time setup fee and a 3-month minimum. On Growth (From $1,200/mo), you can add it for $500/mo. You pay Google and Meta directly from your own accounts, and our fee covers management only. Prices in CAD.
How much should I spend on ads?
It depends on your area, your services and what a new customer is worth to you. We recommend a starting budget on your call, and you decide. Your budget is set in your own ad accounts.
Can I get ads management on the Essentials or Growth plan?
On Growth, yes: Google and Meta ads management is an add-on for $500/mo, and ad spend is paid directly by you. Scale includes it. Essentials doesn't include ads management.
Do you guarantee results from ads?
We don't promise a return on ad spend, a set number of leads or a ranking. We set up tracking so you can see the calls, forms and bookings your ads bring in, and we report on them honestly every month.
Will ads improve my Google Maps ranking?
No. Google says you can't pay for a better local ranking. Google Ads can put a sponsored listing above the map, but that stops when you stop paying. Local SEO and your Google Business Profile build visibility that lasts.
Do I keep my ad accounts?
Yes. Ads run from your own Google and Meta accounts, and you pay the platforms directly. If we stop working together, the accounts stay with you.
The rest of your marketing, from the same team
Website maintenance
Updates, backups, security and small edits, so the site keeps working.
About maintenanceAI help
Practical AI for one real task at a time, such as an AI receptionist or lead follow-up.
Know what your ad budget is buying
Get a plan for your ads on a free 30-minute call.
Get my free growth plan